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Ignacio Alvarez will launch his own Vallarta-inspired beachwear brand

The renowned international artist Ignacio Alvarez will launch a dozen swimsuit models, with highly original motifs based on his work. Few days ago, in the Mismaloya area, the first photo shoot with models was held.

Jalisco artist Ignacio Alvarez -a resident of Puerto Vallarta for decades- is preparing the launch of his own clothing brand, with designs that reflect his work. Ignacio Alvarez Swimwear is a brand of swimwear that will be launched shortly with an event-show in a first line hotel.

A few days ago, the first photographic session was held in the Mismaloya area, with the participation of an important team of models and photographers. It will be the base material for catalogs and promotional materials for the garments, which will be limited edition and will include a microchip with information about the work of origin.

Ignacio Alvarez swimmwear
Ingrid, a model from Vallarta, exhibits a bikini that reproduces the work "Primavera".

 

Ignacio Alvarez prepares this launch in partnership with the Guadalajara textile designer Alexis de la Vega, in charge of making the garments, and inspiration of the collection. "I saw in Nacho's work a reflection of the spirit of Puerto Vallarta," he says.

The work of Ignacio Alvarez exhibits the exuberant strength of life in this region: water, jungle, vegetation, animals, birds, fire...

The details of her canvases, printed on delicate bikinis, are a true stimulus for the senses. In a first stage, twelve models of swimsuits will be presented that reflect the vitality and vital momentum of our bay.

Ignacio Alvarez He is a plastic artist with extensive experience in Mexico and abroad. In recent months he has stood out for innovating in the dissemination of his art. In the midst of a pandemic, with a digital marketing campaign, he has released limited edition reproductions of his classic works. Are canvas replicas, signed and retouched by the artist himself. Alvarez, with this initiative, brings his work closer to the global community, and extends his hand to a new era for art.

Who is Ignacio Alvarez

Ignacio Álvarez (Ciudad Guzmán, 1957) is an artist who remains in the tireless search to discover the vital essence of nature to recreate it in his paintings, with true ecological realism.

Álvarez's work is unique in the world. It is characterized by merge an ancient Japanese technique, known as "Norizome" (rice with colored ink), with the colors and nature of Mexico. This merger has opened the doors to the Cultural and Information Center of the Embassy of Japan to present with great success the exhibitions "Art in silk" in 2002, and "Essence of colors" in 2003.

ACQUISITION AND DELIVERY: Alexis de la Vega 322 129 4794.

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Claudio Fabian Guevara