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After 26 years, the Gala Vallarta 2020 – Riviera Nayarit exceeds expectations

Puerto Vallarta and Riviera Nayarit were the setting for the most important business meeting in tourism: Gala 2020. In its twenty-sixth edition, it brought together 70 wholesalers and 95 hoteliers from the region to attend more than 800 business appointments.

Tourism is the most important activity in this important destination in the Mexican Pacific. Year after year we go to it, to attest to our readers the importance of this event oriented to the promotion and sale of the destination. With a beautiful Mexican party, with traditional and colorful dances, the Gala 2020 activities began.

According to authorities in the field, the presence of national and international tour operators, and hoteliers participating in this meeting, will ensure a good season for the most important region of the Pacific.

Inaugural cut of the Gala Vallarta – Riviera Nayarit 2020 event

But what is the Gala and what is done?

It is a business meeting oriented to the promotion and sale of the tourism sector. Once a year, for two days, a large number of tour operators, hoteliers, DMC's and people from the industry who come to do business meet.

One of the objectives is to promote destinations, generate alliances between the main travel agencies in the country and in the world; as well as establishing links and air connectivity with the various airlines. 

“Gala Puerto Vallarta-Riviera Nayarit is the most important event to promote both destinations, the beautiful Puerto Vallarta and the spectacular Riviera Nayarit. Thank you to everyone, wholesale agents and business partners who continue to believe and work hand in hand with us”. Jesús Carmona Jiménez, director of the Bahía de Banderas Association of Hotels and Motels,

This is a very important event since tourism secretaries, mayors, governors and, of course, representatives of the Visitors' Offices and conventions of both destinations meet. In this great meeting, business appointments are previously agreed with those attending this important event. 

Puerto Vallarta and Riviera Nayarit united for a common cause 

In this important business meeting, Puerto Vallarta and Riviera Nayarit remain united for a common cause: to promote the destination.

Present at the inauguration were the Secretary of Tourism in Nayarit, Ana Cecilia Llanos Guzmán; the Secretary of Tourism of the State of Jalisco, Germán Ernesto Ralis Cumplido; the Municipal President of Bahía de Banderas, Dr. Jaime Cuevas Tello; the Municipal President of Puerto Vallarta; Arturo Davalos Peña; Álvaro Garciarce Monraz, president of the Puerto Vallarta Hotel and Motel Association, Jesús Carmona Jiménez, president of the Bahía de Banderas Hotel and Motel Associations. As well as the Secretary of Tourism of Jalisco, Germán Ernesto Ralis Cumplido, Susana Rodríguez Mejía, director of beach tourism and Marc Murphy, General Director of the Riviera Nayarit Convention and Visitors Bureau, among others.

During two days, the attendees toured the different stands that make up the Business Center, attending previously established appointments between wholesalers from the United States, Canada and South America, and the sales teams of the hotels in the region. The expectation is that during these working days the sale of rooms-nights will be achieved for the next holiday seasons. This contributes to the consolidation of this tourist destination Puerto Vallarta & Riviera Nayarit as one of the favorite destinations to vacation and invest. 


  • Gala Puerto Vallarta-Riviera Nayarit 2020 represents an important link to business, employment and investment opportunities for the destination. Only last year, 1,340 business appointments were made with wholesale agencies and 96 hotels in both destinations.
  • The Puerto Vallarta Hostel Association participated for the first time in the Puerto Vallarta – Riviera Nayarit Gala, to promote hostels and thus boost the backpacker tourism in the region.
Damaris Arellano

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