The tourist destination is positioned as a leader with innovative strategies and international alliances.
During the celebration of the Mexico 2024 Tourist Tianguis in Acapulco, Guerrero, Puerto Vallarta stood out as one of the main protagonists, represented by the Tourism Promotion Trust. This event, characterized by strategic meetings between exhibitors and buyers, was a crucial opportunity to establish new strategies and collaborations that boost the destination's tourism growth.
More than 120 work meetings were held with wholesale partners and meetings were held with specialized media from twelve countries, including the United States, Canada, England, Spain, Colombia and Argentina. The main focus was to review the results of the first quarter of the year and establish tactics to guarantee hotel occupancy greater than 65% during the summer season.
The delegation of Puerto Vallarta It had a wide representation, including prominent hotels such as Flamingo Vallarta Hotel & Marina, Mío, Friendly, Buenaventura Grand, and tour companies such as Vallarta Adventures and Mike's Fishing. In addition, training with travel agents, Fam trips and meetings with airlines and wholesalers were managed to strengthen the connectivity of the destination.
The announcement of the new daily Viva Aerobus flight to AIFA represents a significant boost, providing greater connectivity and more than 1,300 weekly seats to the destination. With these actions, Puerto Vallarta seeks to increase its visibility and attract a variety of tourism segments, from luxury to LGBTQ+ tourism, with the aim of maintaining a high level of hotel occupancy throughout the year.
In another notable achievement, Puerto Vallarta was recognized as the fourth most voted beach among the best destinations in Mexico by TripAdvisor, consolidating its position as a multi-award-winning and highly valued destination internationally.
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